Ice House Netherlands is the Dutch office of the mobile app and platform developer in Jakarta, with offices in Singapore, Sydney and Amsterdam, and the first Google certified agent in South East Asia. The Dutch office, founded in 2017, has a focus on e-commerce concepts, that align with business models.
In 2017 we designed an interactive mirror with our mirror partner Oled Mirror TV and prepared our program around on a set of concepts: Scan to buy, Window shopping, Fitting room PoS, and Shopping in Style. We work with retailers, brands, retail real estate owners, and communities such as shopping streets and municipalities. We have our own support programs for organisation development, human capital development and for e-commerce marketing, aligning with change in organisations to optimise the O2O opportunities. Focus is on data, content management, and personas.
In 2018 we introduced our solutions with Scan to buy, with focus on new points of sale such as interactive mannequins, vending machines with robotics and unmanned 24/7 kiosks. Also, we continue our preparations for the 2019 Ice Store program, the 2020 Supply chain program and the 2021 Circular program.
In 2019 we introduced our first retail concept centre and retail formula around the customer experience where customers choose how to engage and associates train how to help. Check out interactive Christmas fairs, interactive mannequins, and more solutions for malls and other shopping areas.
B2B, D2C, B2B2C.... How to make all this work online to offline, what are the business models, how to address the change and how to design the jobs. Ice House Netherlands introduces O2O shop fitting and service solutions for mobile retail and retail property.
O2O shop fitting - The Mobile Customer Journey
The circular economy is the next focus in retail, but how to create the plan?
We look into the existing solutions to support recycling of resources in retail and help to take the next step. Technology solutions that could play a role in sustainability and circularity in retail are QR, barcode and blockchain. We have set up a project to research new applications, including blockchain and 5G Internet of Things.