Retail property

The Ice Store


 ** Coming soon  **

Ice House introduces The Ice Store, a smart retail centre solution b2b2c. 

We focus on transformation of a traditional retail model into a hybrid online environment.

From our background in mobile app and platform development, retail real estate, payments and change, our focus is on the 3 requirements for a ecommerce transformation in a live environment : technology, models and change.

The Ice Store is part of a concept centre, consisting of 1) the concept store, 2) the pop up boutique and 3) 24/7 shopping.

eCommerce Wiki Week - July Amsterdam


On July 16th,   17th and 18th 2019, join the  Ecommerce Foundation and the Hogeschool van Amsterdam on its event EcommerceWiki Week.  It is a 3-day refresher course and summer academy in an Amsterdam university. Get practical knowledge and insights about ecommerce with experts in their fields,  on how to: attract new customers,   convert them and how to make them come back.

Attend keynotes and constructivelectures performedby leaders in the industry,  and participate in their workshops . Meet with key decision makersand sign up to exclusive company visits.  Finally, take advantage of this event to develop your network as 200+ professionnals and 30+ industries will be brought together in this learning event like no other.



Ice House's focus is on reviving (optimization) traction (sales) in the retail landscape.

Customer engagement


How to apply gamification in retail? Engage the customer in a story with augmented reality, QR and apps.